• The Newcomer

    Core Problem

    Uncertainty → fear of making a mistakes

    The Newcomer is unfamiliar with local parking rules, zones, passes, and enforcement norms.


    They move slowly, double-check decisions, and hesitate when language or flows feel ambiguous.

    When confused, they abandon or seek reassurance rather than experimenting.

    KEY BEHAVIORS

    Reads instructions and labels carefully


    Avoids street parking or unfamiliar lots


    Relies on search over exploration

  • Budget Optimizer

    Core Problem

    Unclear cost → perceived unfairness

    The Budget Optimizer is cost-sensitive and actively evaluate trade-offs between distance, time, and price.


    Free windows, caps, and known cheap spots heavily influence behavior.


    They are comfortable changing schedules, walking farther, or switching modes, to save money.

    KEY BEHAVIORS

    Scans for free or low-cost options first

    Compares multiple lots before deciding

    Mentally calculates “Is this worth it?”

  • time saver

    Core Problem

    Uncertainty → wasted time → stress

    The Time Saver prioritizes speed, reliability, and minimizing mental load.

    They are operating on tight buffers and are willing to pay more if it guarantees predictability.

    Their frustration is less about rules or cost and more about inefficiency, walking back to meters, re-parking, or hunting for spots.

    KEY BEHAVIORS

    Chooses familiar or proven spots

    Pays more to avoid uncertainty

    Buffers extra time to avoid risk

Why

Why

Campus parking has long been a source of daily frustration. Drivers waste considerable time searching for open spots, suffer from unclear pricing, and struggle with confusing rules and fragmented payment systems. This leads to anxiety, tardiness, and even costly fines.

How

How

By developing key personals, we designed to emphasize ease of use. Continuous usability testing and a clear visual hierarchy and WCAG-compliant color palette supported accessibility and consistent branding. By unifying fragmented parking systems, SpotUp helps campus drivers park with confidence.

1

Dashboard

Your home base for checking active sessions, locating your car, and accessing quick actions.

2

Map and Search

Lets users explore nearby lots, search for destinations, view details, and start sessions.

3

Payments

Central hub for meter payments, scanning QR codes, selecting payment methods, and extending time.

Sreeharshini Ganti
sreeharshini.com

Contact

Linkedin

sreeharshiniganti@gmail.com